What’s inside:

This is an interview on a French TV show on:

  • IDENTI Medical winning the tender for equipping 1000 hospitals in France
  • The growing interest in SNAP&GO image recognition technology for documenting high-value inventory in operating rooms.






Shlomo Matityahu Good evening, thank you for joining us.

You are the founding CEO of Identi Medical, who has developed a digital platform for managing medical implants and equipment in operating rooms of hospitals.

You recently won a tender that gives you the option to equip around 1000 hospitals in France.


Can you explain to us, how your technology will optimize the functioning of French hospitals?


Absolutely yes, our system allows hospitals to efficiently manage implants in operating and procedure rooms using image recognition technology and machine learning, which allows hospitals to monitor the usages and costs of high-value implantable medical devices to manage the complex environment more efficiently and cost-effectively. Through our system suppliers such as Johnson & Johnson, Medtronic and Abbott can view their remote inventory in hospitals from a distance.


If I understand correctly, the human factor is being replaced by smart technology. does it limit the potential risk of making a mistake?

True. Our technology limits our dependence on hospital staff. In the medical world, there is a very large dependence on manual labor, we constantly expect that the hospital staff of nurses, beyond their medical work, will also manage the inventory. Thanks to our autonomous technology there is less of a burden on the hospital staff. Monitoring consumption and inventory management are done more accurately, and it makes it possible to significantly improve the business performance of hospitals with a much higher level of reliability of what is happening in operating rooms, not clinically but in terms of inventory operation.


– Humans are not perfect, if I understand correctly, in the end, it can also help save lives?


– Absolutely yes, because if for example you start a medical procedure and you need a stent or certain equipment for the surgery itself, in today’s reality, there have been cases when the surgery started and the item was out of stock. Our method makes it possible to avoid such situations. The digital documentation also includes data about recall, for example, it happened in France, a certain cosmetic breast implant had to be recalled because they were found to be damaged when they exploded after the transplant. There was a great commotion in France because the public suddenly discovered that it was not possible to locate the patients with the damaged implants. If they had our technology, it would be very quick to extract the names of the patients.


Ok, so I will mention again, you won the tender for 1000 hospitals in France. What are your short- and long-term ambitions?


– We want to digitally revolutionize hospital efficiency, in France, Europe, and the United States – our main markets, and change the way hospitals track and manage their inventory in operating rooms. From uncertainty to complete certainty. We want to free nurses from time-consuming data entry and inventory logistic management by providing automated smart technology. That is exactly why we have developed our new product that allows hospitals to capture 100% of available stock and usage by snapping a single picture. The nurses can very easily take a photo of the item – and the system does the rest: decodes, identifies and updates the patient’s electronic files and the hospital’s purchasing software. Ensuring absolute accuracy of the cost of surgery, patient billing and inventory updates.


Can we agree that Israel is at the forefront of medical technology? Can you explain to us why? how is it possible?


– Yes correct, Israel compared to the European and French market for example, is very progressive in terms of medical technology in hospitals. Israel is about 10 years ahead of everything that happens in Europe, what we see here, the technology I am talking about exists in all hospitals in Israel, while in the European markets we have just now won the tender and we are starting to implement the technology. This is mainly because of a certain conservatism that characterizes the European market, compared to the American market or the Israeli market which are much more up to date. International companies such as Medtronic, and Johnson & Johnson, are pushing hospitals in Europe to improve their workflow. That is why we have a high demand for implementing smart technology in hospitals.


Is the pandemic… Oh, we only have 10 seconds left to finish the show … Thank you very much Mr. Shlomo Matityahu for your participation in the LE PRIME edition on I24.

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About the author

Or is the Head of Marketing and Strategic Partnerships. She has a wealth of experience in the health–tech sector. Her innovative marketing strategies have successfully driven IDENTI’s growth in multiple worldwide markets. Her strength is the ability to identify what truly resonates within the industry. She is passionate about building relationships and her expertise lies in creating meaningful partnerships with healthcare providers, distributors, and suppliers..
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