Why you can’t Barcode the Elephant

Up until recently, the United States health care systems did not want to address the obvious risk in the room. The operating room. Full of high-value & high moving implants from some 20-30 of the world’s best medical manufacturers. And all barcoded with the GTIN.

Global Trade Item Numbers (GTINs) uniquely identify items that are traded (Pharmaceuticals, Medical Devices, etc.) in the Supply Chain. The integrity of these numbers throughout the item’s lifetime is a key to maintaining uniqueness for manufacturers, wholesalers, distributors, hospitals, regulatory bodies and other Supply Chain stakeholders.

Enter RFID. The simple addition of a chip placed on a unique item tied into the GTIN. Enrolled at the facility, managing the product lifecycle and provides:

••Real-time inventory eliminating expirations
••Increased charge capture
••A chain of command (control) of said item to the patient (think batch recalls)
••Reduced consigned inventory

The elephant is an ever-moving target. Providing the ability to protect the elephant in the room is security to the health chain ecosystem.


Are you intrigued by the immense potential of the IDENTI ecosystem in not only streamlining operations but also significantly reducing costs?

Discover more about IDENTI solutions

 Usage capture at point-of-use

Tissue and implant tracking

Medical supplies replenishment


Control over narcotics and medications

Contact us

barcode elephant

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About the author

Or is the Head of Marketing and Strategic Partnerships. She has a wealth of experience in the health–tech sector. Her innovative marketing strategies have successfully driven IDENTI’s growth in multiple worldwide markets. Her strength is the ability to identify what truly resonates within the industry. She is passionate about building relationships and her expertise lies in creating meaningful partnerships with healthcare providers, distributors, and suppliers..