Article by INFORMA- Patient-centric supply chain to start implementing in your organization TODAY

Expanding patient-centric care in all areas of healthcare is not just an empty slogan. It’s a commitment we make as healthcare professionals to better the lives of the people we treat.

Whether patients select a hospital of their choice or are directed to one through their HMO, they rightfully expect “the system” to provide superb treatment. Patients cannot be expected to distinguish between the services provided by the clinical team and the staff supporting them. If an error occurs, such as implanting expired stock, it does not matter to the patient whether the responsibility is with the supplier who did not update the stock on time, or the nurse who did not notice this, or the surgeon who did not bother to double-check. The hospital, as a whole, is guilty and will be held accountable.

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About the author

Or is the Head of Marketing and Strategic Partnerships. She has a wealth of experience in the health–tech sector. Her innovative marketing strategies have successfully driven IDENTI’s growth in multiple worldwide markets. Her strength is the ability to identify what truly resonates within the industry. She is passionate about building relationships and her expertise lies in creating meaningful partnerships with healthcare providers, distributors, and suppliers..