IDENTI Medical, a global leader in AI-powered automation for hospital operations, announces the formation of its US Advisory Board, marking a significant step in the company’s strategic expansion into the American healthcare market. Composed of accomplished leaders across nursing, perioperative services, finance, and supply chain, the board will provide expert guidance on product strategy, market alignment, regulatory direction, and long-term partnerships.
“I think IDENTI Medical has very effective inventory management solutions with their products, which is something the US healthcare market needs right now,” said Dr. Geoffrey Cole, Former Chief Medical Officer, Piedmont Rockdale Hospital
Advisory Board members include:
- Dr. Geoffrey Cole – Former Chief Medical Officer, Piedmont Rockdale Hospital
- Nancy Duffy – Director of Supply Chain, AnMed Health
- Jake Groenewold – Former Chief Supply Chain Officer, Froedtert Health
- Brent King – CEO, King Healthcare Consulting; former SVP and Chief Business Development Officer, UMC Health System
- Jane Kusler-Jensen – Healthcare Services Operations, Deloitte Consulting Alumni
- Dr. Ann Williamson – Former Regional Chief Nurse Executive and VP of Clinical Integration, Kaiser Permanente Northern California
The Advisory Board will actively guide hospital projects, validate product-market fit, and help navigate regulatory pathways. Members were selected for their proven leadership and shared commitment to IDENTI’s mission: bringing precision, transparency, and accountability to clinical workflows.
“Our goal has always been to combine deep clinical understanding with cutting-edge technology to solve the most overlooked problems in hospital operations,” said Or Lomnitz, Head of Marketing and Business Development at IDENTI. “The Advisory Board brings unmatched insight from inside the healthcare system. These are not just advisors — they’re strategic partners who will help us shape solutions that hospitals actually want and need.”
IDENTI’s portfolio of AI-driven automation solutions includes the Snap&Go AI camera, Wireless PAR Weighing Bin, RFID tracking solutions, and an automated medication dispensing unit. These technologies are gaining traction among US health systems seeking to modernize supply management and enhance revenue integrity.
About IDENTI Medical
IDENTI is redefining revenue cycle automation and surgical inventory tracking with a powerful AI platform that brings accuracy and transparency to the point of use. Trusted by hospitals worldwide, IDENTI combines computer vision, smart sensors, and machine learning to eliminate waste, ensure compliance, and streamline perioperative operations.
