Or Lomnitz

Or Lomnitz is an experienced healthcare technology and growth strategy leader with over a decade of experience driving go-to-market execution, enterprise adoption, and global brand positioning for data-driven and AI-powered solutions. As VP of Marketing, Business Development, and Global Partnerships at IDENTI Medical, she is responsible for aligning market strategy with product innovation to support large-scale adoption across hospital systems.

Since joining IDENTI Medical in 2018, Or has built and scaled the company’s marketing and business development operations from the ground up. She led the strategic transformation of IDENTI from a predominantly hardware-focused organization into a software-driven health-tech company centered on AI, computer vision, and data intelligence for hospital supply chain and charge capture workflows. This shift significantly strengthened IDENTI’s positioning within healthcare IT and enabled sustainable global growth.

Or’s expertise spans enterprise healthcare marketing, B2B go-to-market strategy, strategic partnerships, and investor communications. She has designed and executed full-funnel strategies targeting hospital executives, supply chain leaders, revenue cycle teams, and IT stakeholders. Her work integrates SEO, account-based marketing, paid media, analytics, and content strategies focused on measurable ROI, KPI-driven growth, and long-term market credibility.

Or was integral during the company’s IPO on the Tel Aviv Stock Exchange in 2021, leading IDENTI Medical’s branding and strategic communications. She developed investor-facing narratives, aligned marketing strategy with corporate objectives, and supported shareholder confidence during a critical growth phase.

In parallel, Or has been instrumental in building IDENTI’s global partnerships ecosystem, supporting collaborations with healthcare providers, technology partners, and strategic industry players. Her current focus includes driving IDENTI’s expansion into the U.S. market, reducing adoption barriers for hospitals, and positioning IDENTI as a trusted AI partner for operational visibility and financial accuracy at the point of care.

Before joining IDENTI Medical, Or held senior marketing roles at Microsoft, where she managed go-to-market strategies, channel marketing, and data-driven product positioning across B2B and B2C technology segments. This experience shaped her structured, analytics-driven approach to growth and market execution.

Through her work, Or contributes directly to IDENTI Medical’s ability to translate complex AI and computer vision technology into practical, scalable solutions for hospital operations, supply chain visibility, and revenue integrity.